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Creativity Rules during COVID-19: Library Uses Virtual “How-To Festival” to Feature Local Businesses

The physical doors to Chatham’s local library may have been closed, but library staff brainstormed creative online ways to engage their community including a Virtual “How-To Festival” in late May.

Online observers learned how to create a spring floral arrangement from the owner of Trendsetters. Scoop du Jour employees shared a few top secret “How-To” tips for a fancy coffee drink. Floyd’s Thirst Parlor went a step further and demonstrated mocktail mixology tricks. And the director of the local food pantry used snazzy infographics to explain increased community need and ways people could help.

“We reached out to our local business community back in late April to see if they'd like to share a skill or a how-to with our community,” said library director Amy Byers. “We wanted to support them during this time by not only sharing their talents with our community, but also to highlight their businesses.”

The library advertised the Virtual “How-To Festival” across Facebook and Twitter as well as their website and received a positive response from the community, proving once again that 2020 requires thinking outside-of-the-box and connecting with customers in new ways.

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